Roofing website design

Roofer website design that books more jobs.

When a storm hits or a leak starts, the homeowner calls the roofer who makes it easy. Websitewright does web design for roofers that puts the free-inspection call and insurance-claim help up front, shows real before/after roofs and your GAF or Owens Corning badges, and loads fast on a phone.

Get a free teardown of your site → See the Roofing template ↓

Where roofing sites leak jobs

Built around how roofing customers actually decide.

01

The free inspection isn’t the first thing they see. Roof buyers are high-intent and often urgent — a leak, a missing shingle after a storm. If the free-inspection call isn’t tappable above the fold, they call the next roofer before they ever scroll.

02

No storm-damage or insurance-claim help. The highest-ticket roofing jobs are insurance-funded. A site that never explains “we document the damage and meet your adjuster with you” leaves full-replacement money on the table — homeowners pick their own contractor, and that demand goes unclaimed.

03

No before/after roofs to prove the work. A roof is invisible to the buyer — it’s literally over their head. Without real before/after photos, there’s nothing to show for the biggest exterior purchase on the house, and “trust us” does the selling instead of proof.

04

Financing on a $15,000 replacement is hidden. A full replacement is a major decision. When financing and $0-down options aren’t shown, sticker shock stalls the conversation before it starts — and the homeowner keeps shopping.

The template

The Roofing template, in one look.

A demonstration build showing the roofing layout — free inspection, storm and insurance help, and real before/after roofs, with the one next step a homeowner should take. It’s the roofing company website design a roofing web design company would put behind a retainer; your version is reskinned to your brand and your photos. Done in two weeks flat.

websitewright.com/work/roofing
Roofing website demonstration build

Demonstration build — labeled as such until a client roofing site is live.

What’s included

A site built around one job: turning visitors into booked jobs.

Click-to-call wired in, prominent on every screen (the #1 fix)
A fast “get a free estimate” quote request
Fast on a phone — 90+ PageSpeed, measured, with the before/after to prove it
Your reviews, before/after photos, and license/insured badges up front
Clear service area so the right homeowners reach out
A simple editor so you can change hours, services, and specials yourself
You own all of it — domain, code, content. Take it anywhere, any time.

Built in two weeks. Flat $3,500. One round of revisions included.

Pricing

Transparent pricing. One build, two optional add-ons.

Website build

$3,500 flat

2 weeks · you own it (Premium $5,500)

Care Plan

from $99/mo

Optional — hosting, security, edits, quarterly report, seasonal check. Cancel anytime.

Get Found

from $299/mo

Optional — reviews + Google Business Profile + local SEO/Local Services Ads. Managed expectations, no #1 guarantees.

The guarantee

What you’re guaranteed.

You own everything.

Domain, code, content, hosting, and CMS are in your accounts from day one. Leave whenever you want and take it all. No lock-in.

You approve it before it goes live.

Nothing launches until you’ve seen it and signed off, and one round of revisions is included to get it right.

Fast, and I prove it.

90+ mobile PageSpeed, measured, with the before/after to show you.

You work directly with me.

Start to finish. No account managers, no support queue.

By the numbers

Why a fast, working website actually pays off.

91%
of homeowners rely on online reviews before choosing a contractor.

ACHR News, 2024

62%
of homeowners (70% of millennials) use search engines to find contractors.

Roofing Contractor, 2024–25

53%
of mobile visits are abandoned if a page takes more than 3 seconds to load.

Google/SOASTA, 2017

FAQ

Roofing website design, answered straight.

How much does a roofing website cost?
A complete roofing website is a flat $3,500, live in about two weeks, with one round of revisions included. That covers the whole build — design, copy, and setup around your real roofs and credentials. If you want it maintained afterward, the care plan runs $99–299/month and is optional. No retainer to start, no surprise line items.
What makes a good roofing website?
A good roofing website puts the free inspection and phone number above the fold, explains storm-damage and insurance-claim help in plain language, and shows real before/after roofs alongside your GAF or Owens Corning credentials. Fast on a phone, honest reviews, financing shown up front. That is roofing company website design built to turn an urgent homeowner into a booked inspection.
Do I own my roofing website?
Yes — all of it. The domain, the code, and the content live in your own accounts, fully documented. There is no lock-in: leave any time and take everything with you. You are buying an asset you control, not renting one from a website builder that holds your roofing site hostage.
How long does it take to build a roofing website?
About two weeks from the day you send your details — logo, services, service area, your best before/after roofs, your certifications, and your Google reviews link. That is roughly 30 minutes of your time up front; I write the copy and handle the rest. Two weeks beats the months many agencies quote.
Do you do web design and SEO for roofers?
The build ships fast and technically clean, which is the foundation local SEO needs — and it matters most in storm season, when searches spike. The ongoing ranking work — reviews, your Google Business Profile, local terms like “roof repair near me” — is the optional Get Found plan, and it reports exactly what it is doing. Web design for roofers is where the results start, and a roofing web design company that guarantees #1 is selling you something no one can honestly promise.

Free teardown

Curious what’s costing you jobs?

I’ll record a free 5-minute teardown of your site — the specific things to fix and roughly what they’re worth in booked jobs — and send it over. No pitch, no obligation.

Get my free teardown →